An ad for Mumbai Traffic Police, on the theme 'Halt before the stop line'.
This creative was put up on the Marine Drive hoarding by Mumbai Traffic Police.
Mumbai Traffic Police - Zebra Crossing
Lia Fragrances
Copy:
Kahin chhupi thi arson se
Khushiyon ki ek dibiya
Dhoondne nahi nikla
na koi intezaar kiya
Sirf ek khushbu thi…
Jo chalti rahi kuchh waqt.
Yun hi unn khushiyon ko
Khud se maine dhoond lia
Aur samet ke saath apne rakh lia
Taaki ab har waqt chalti rahein khushiyaan.
LIA Room Freshener.
Chalti rahein khushiyaan.
Copy:
There was a fragrance of romance
A scent of hidden desires
A whiff of sweetness
That only fairytales spoke of.
This fragrance
Brought back the charm
Of what’s deep within
Reminding me of happiness
That will go on and on.
LIA Room Freshener.
Chalti rahein khushiyaan.
Young Lotus Adfest Entry - Shortlisted
The brief was to show the benefits of going cashless.
The best impact I felt would be on girl education. Because no one could afford to be uneducated in a digital world. A world where the smallest of transactions will require some basic literacy and understanding of phone or internet.
Sunfeast Marie Light - Imperfect Surprise - Winner at EMAs
Sunfeast Marie Light is the perfect partner for morning tea just like a husband and wife are perfect partners.
The TVC was aired in different regions with regional celebrities - Rituparna Sen Gupta, Mary Kom, Priya Bapat, and Sneha.
The campaign won at the EMAs organized by ITC Foods for Brand Communication.
Rituparna Sen Gupta - Bengali
Priya Bapat - Marathi
Mary Kom - Assamese
Sneha and Prasanna - Tamil
Sunfeast Farmlite Digestive TVC - Shortlisted at EMAs
ITC wanted to educate people to read the back of the pack of their "healthy" digestive biscuits and know the ingredients. I saw an opportunity to create a sweet story and deliver the message.
Sunfeast Dark Fantasy - ATM
A radio spot for Sunfeast Dark Fantasy - Can't Wait, Won't Wait campaign.
Sunfeast Dark Fantasy - Can't wait, won't wait - unproduced
SUNFEAST DARK FANTASY
RADIO - 30 sec
REPORTER
Reporter: World Bank Group President called on the PM of India as part of the Bank's efforts (slight pause) to explore...
SFX: wrapper tear sound
SFX: crunch sound
SFX: wrapper crumple sound
SFX: crunch sound
SFX: hands brushing together sound
Reporter: ... ways to support (voice fades slowly) government initiatives on nutrition...
VO: You just can’t wait to indulge in a Dark Fantasy. Sunfeast Dark Fantasy Choco Fills. Can’t wait. Won’t wait.
SUNFEAST DARK FANTASY
RADIO - 30 sec
RJ
RJ: Hi! Welcome back! You are listening to Radio Mirchi 98.3 FM. We have another(slight pause) caller on…
SFX: wrapper tear sound
SFX: crunch sound
SFX: wrapper crumple sound
SFX: crunch sound
SFX: hands brushing together sound
RJ: … the line. (voice fades slowly) Let’s hear out what he has to say!
VO: You just can’t wait to indulge in a Dark Fantasy. Sunfeast Dark Fantasy Choco Fills. Can’t wait. Won’t wait.
SUNFEAST DARK FANTASY
RADIO - 30 sec
JUDGE
RJ: Based on the evidences presented, the jury finds (slight pause) the defendant…
SFX: wrapper tear sound
SFX: crunch sound
SFX: wrapper crumple sound
SFX: crunch sound
SFX: hands brushing together sound
RJ: … not guilty. (gavel hits the surface) (voice fades slowly) The court is adjourned.
VO: You just can’t wait to indulge in a Dark Fantasy. Sunfeast Dark Fantasy Choco Fills. Can’t wait. Won’t wait.
Santoor Talc - 'Nahi to Sahi'
Santoor wanted to ensure its consumers that their talc is safe to use. So with this film, we asserted that it's so safe, mothers allow kids to use it.
Enchanteur AV - Vanitha Film Awards 2016
I wrote an AV for Enchanteur. This was played at Vanitha Film Awards, 2016.
Copy:
Jab hawaon mein pyaar ki khushbu ho,
toh ek chhoti mulaaqaat bhi
ek love story ki shuruaat ban jaati hai.
Dimaag mein hota hai toh sirf pehle pyaar ka naam.
Dil mein, pehle pyaar ki dhunn.
Koi aise pyaar ki dastak ko ansuna kaise kare.
Iss pehle pyaar ki khushbu mein har lamha mehekta hai.
Ye jo khushbu hai Enchanteur ki,
har dafa ek nayi love story banati hai.
Enchanteur. The fragrance of first love, now in Kerala.
Jana Bank - Greed is Good
PRINT – LAUNCH
Laalach mein aisa kya hai
Thoda zyada maanga toh bura kya hai
Jab mann kahe ki abhi bhi kuchh baaki hai
Kya aisi zindagi fir kaafi hai?
Thoda laalach toh chahiye…
Jo parindon ko aasmaan chhune ko kahe, vo laalach.
Jo sirf dhann nahi, mann bhi jeete, vo laalach.
Paisa toh zaroorat hai,
Jo zarooraton se kuchh zyada kamaane ki zidd kare, vo laalach.
Jo har kahaani ke baad ek nai kahaani maangey, vo laalach.
Jana Small Finance Bank.
Badhao apni laalach
Likho apni kahaani.
Santoor - Smartphone
The Santoor woman needed an image makeover. A tech-savvy, modern Mom. So, I reimagined the Mummy moment and here's the film.
Santoor - XBox Dance
Santoor wanted to focus on making their communication more youthful. So, we made a series of digital films, one of which was this. A Santoor Mom doing the XBox Dance and the famous 'mummy moment'.
Santoor Body Lotion - Tabdak Tabdak
This body lotion gives one baby-soft skin. So, we created this campaign where the woman's soft skin is appreciated by her own 6-year-old daughter.
Santoor Pen Offer Film - 2015
My first tvc!
This was a promo ad - a pen free with four Santoor soaps.
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