Vaishali Jain: 2017

Young Lions Entry

BRIEF

Your client is the government of India and demonetization is still making vast numbers of people very angry and disinclined to spend. Come up with a print campaign to convince them it was a great idea.

You have Rs. 75 cr. to create a marketing program that will convince people.

IDEA

What happens when you have no cash in your wallet?

Pickpockets are left jobless.

So, we choose them by their skills and strengths and get them trained for a respectable job. We tie-up with the Indian Police, who will identify strengths of individual pickpockets and figure out a suitable job for them. They will then organize recruitment camps, job centers to select them, hire specialists to train them, and give them an opportunity, something they never previously got.

Giffy Dishwash Gel TVC

A TVC for Giffy Dishwash Gel, a new product from Wipro, which cleans dishes super fast.

Goafest 2017

Goafest is the festival of gods. It’s a festival where luminaries of our industry are celebrated and their words fill us with more wisdom about the industry, through the various knowledge seminars and conclaves.

This campaign is a fun take on all the ones who believe and one day aspire to reach the godly levels. The four central characters of our campaign namely - Deadlinus, Jargonea, Mac’ximus, Procastinatius - are based on how we perceive ourselves as the gods of our disciplines.

The reputation of Goafest, over the years, has been of a carnival where people go to have fun. With our communication, we wanted to change that perception and focus on the learning this event rewards to anyone who’s a part of it.

Mumbai Traffic Police - Zebra Crossing

An ad for Mumbai Traffic Police, on the theme 'Halt before the stop line'.
This creative was put up on the Marine Drive hoarding by Mumbai Traffic Police.

Lia Fragrances

Copy:
Kahin chhupi thi arson se
Khushiyon ki ek dibiya
Dhoondne nahi nikla
na koi intezaar kiya
Sirf ek khushbu thi…

Jo chalti rahi kuchh waqt.
Yun hi unn khushiyon ko
Khud se maine dhoond lia
Aur samet ke saath apne rakh lia
Taaki ab har waqt chalti rahein khushiyaan.

LIA Room Freshener.
Chalti rahein khushiyaan.

Copy:
There was a fragrance of romance
A scent of hidden desires
A whiff of sweetness
That only fairytales spoke of.

This fragrance
Brought back the charm
Of what’s deep within
Reminding me of happiness
That will go on and on.

LIA Room Freshener.
Chalti rahein khushiyaan.

Young Lotus Adfest Entry - Shortlisted

The brief was to show the benefits of going cashless.

The best impact I felt would be on girl education. Because no one could afford to be uneducated in a digital world. A world where the smallest of transactions will require some basic literacy and understanding of phone or internet.

Sunfeast Marie Light - Imperfect Surprise - Winner at EMAs

Sunfeast Marie Light is the perfect partner for morning tea just like a husband and wife are perfect partners.
The TVC was aired in different regions with regional celebrities - Rituparna Sen Gupta, Mary Kom, Priya Bapat, and Sneha.
The campaign won at the EMAs organized by ITC Foods for Brand Communication.

Rituparna Sen Gupta - Bengali

Priya Bapat - Marathi

Mary Kom - Assamese

Sneha and Prasanna - Tamil

Sunfeast Farmlite Digestive TVC - Shortlisted at EMAs

ITC wanted to educate people to read the back of the pack of their "healthy" digestive biscuits and know the ingredients. I saw an opportunity to create a sweet story and deliver the message.

Sunfeast Dark Fantasy - ATM

A radio spot for Sunfeast Dark Fantasy - Can't Wait, Won't Wait campaign.

Sunfeast Dark Fantasy - Can't wait, won't wait - unproduced

SUNFEAST DARK FANTASY

RADIO - 30 sec

REPORTER

Reporter: World Bank Group President called on the PM of India as part of the Bank's efforts (slight pause) to explore...

SFX: wrapper tear sound

SFX: crunch sound

SFX: wrapper crumple sound

SFX: crunch sound

SFX: hands brushing together sound

Reporter: ... ways to support (voice fades slowly) government initiatives on nutrition...

VO: You just can’t wait to indulge in a Dark Fantasy. Sunfeast Dark Fantasy Choco Fills. Can’t wait. Won’t wait.

SUNFEAST DARK FANTASY

RADIO - 30 sec

RJ: Hi! Welcome back! You are listening to Radio Mirchi 98.3 FM. We have another(slight pause) caller on…

SFX: wrapper tear sound

SFX: crunch sound

SFX: wrapper crumple sound

SFX: crunch sound

SFX: hands brushing together sound

RJ: … the line. (voice fades slowly) Let’s hear out what he has to say!

VO: You just can’t wait to indulge in a Dark Fantasy. Sunfeast Dark Fantasy Choco Fills. Can’t wait. Won’t wait.

SUNFEAST DARK FANTASY

RADIO - 30 sec

JUDGE

RJ: Based on the evidences presented, the jury finds (slight pause) the defendant…

SFX: wrapper tear sound

SFX: crunch sound

SFX: wrapper crumple sound

SFX: crunch sound

SFX: hands brushing together sound

RJ: … not guilty. (gavel hits the surface) (voice fades slowly) The court is adjourned.

VO: You just can’t wait to indulge in a Dark Fantasy. Sunfeast Dark Fantasy Choco Fills. Can’t wait. Won’t wait.

Santoor Talc - 'Nahi to Sahi'

Santoor wanted to ensure its consumers that their talc is safe to use. So with this film, we asserted that it's so safe, mothers allow kids to use it.