BRIEF
Your
client is the government of India and demonetization is still making vast
numbers of people very angry and disinclined to spend. Come up with a print
campaign to convince them it was a great idea.
You
have Rs.
75 cr. to create a marketing program that will convince people.
IDEA
What happens when you have no cash in your wallet?
Pickpockets are left jobless.
So, we choose them by their skills and strengths and get them trained for a respectable job. We tie-up with the Indian Police, who will identify strengths of individual pickpockets and figure out a suitable job for them. They will then organize recruitment camps, job centers to select them, hire specialists to train them, and give them an opportunity, something they never previously got.
