Goafest is the festival of gods. It’s a festival where luminaries of our
industry are celebrated and their words fill us with more wisdom about the
industry, through the various knowledge seminars and conclaves.
This campaign is a fun take on
all the ones who believe and one day aspire to reach the godly levels. The four
central characters of our campaign namely - Deadlinus, Jargonea, Mac’ximus, Procastinatius -
are based on how we perceive ourselves as the gods of our disciplines.
The reputation of Goafest,
over the years, has been of a carnival where people go to have fun. With our
communication, we wanted to change that perception and focus on the learning this
event rewards to anyone who’s a part of it.
