Young Lions Entry

BRIEF

Your client is the government of India and demonetization is still making vast numbers of people very angry and disinclined to spend. Come up with a print campaign to convince them it was a great idea.

You have Rs. 75 cr. to create a marketing program that will convince people.

IDEA

What happens when you have no cash in your wallet? 

Pickpockets are left jobless.

So, we choose them by their skills and strengths and get them trained for a respectable job. We tie-up with the Indian Police, who will identify strengths of individual pickpockets and figure out a suitable job for them. They will then organize recruitment camps, job centers to select them, hire specialists to train them, and give them an opportunity, something they never previously got.

                                 

Giffy Dishwash Gel TVC

A TVC for Giffy Dishwash Gel, a new product from Wipro, which cleans dishes super fast.

Goafest 2017

Goafest is the festival of gods. It’s a festival where luminaries of our industry are celebrated and their words fill us with more wisdom about the industry, through the various knowledge seminars and conclaves.

This campaign is a fun take on all the ones who believe and one day aspire to reach the godly levels. The four central characters of our campaign namely - Deadlinus, Jargonea, Mac’ximus, Procastinatius - are based on how we perceive ourselves as the gods of our disciplines.

The reputation of Goafest, over the years, has been of a carnival where people go to have fun. With our communication, we wanted to change that perception and focus on the learning this event rewards to anyone who’s a part of it.